LinkedIn

2023 was a seismic year for social media, marked by monumental changes that left an irreversible mark on the digital landscape. From the rise of Gen AI to the explosive growth of short-form video platforms and Twitter’s rebranding to ‘X,’ the social media sphere experienced shifts that set the stage for what promises to be […]

The key to creating a successful brand on LinkedIn is a quality community around your brand and a professional content strategy.

The key to creating a successful brand on LinkedIn is a quality community around your brand and a professional content strategy.

After a long beta period and eager anticipation, this week LinkedIn finally released new retargeting features on its advertising platform.

LinkedIn ceased being just a professional network for people to post their resume and connect with peers a long time ago. Today, it is widely recognized as a powerful marketing engine. Here are some ‘veteran’ LinkedIn features you may still not be aware of that can help you market your company and services better. Keyword […]

LinkedIn today is much more than a professional platform for connecting people. It is where you establish your presence and that of your B2B business, connect with   people, and then attract them to see what you do and what you can offer them. Today’s LinkedIn is a powerful platform where decision makers can get […]