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Recruiting skilled employees in the tech industry is no simple task. The high demand, coupled with the rate that new start-ups are being created, means that the power is in the hands of the job-seekers. There is a reason that this is an industry known for its high salaries and perks

ABM is akin to a lone archer trying to hit the bullseye on several targets, taking his time to aim each arrow so that it'll have the best chances of scoring high.

The hottest recruitment marketing buzzword, the HR unique selling point, the recruitment department’s secret weapon. Whatever we choose to call it – EVP is the backbone in the employer branding process.

Employer branding is not just a strategy – it is a true courtship ritual. Targeted content, precise messaging and attractive visual elements are the foundation for a unique employer brand.

Everyone loves the idea of a journey. Whether it’s a trek across Middle Earth, a road trip throughout the American highway system, or a space flight in a galaxy far, far away, it seems we can’t get enough of quests for love, success or saving the world. What makes these stories special, is that the […]

There is one question now one wants to hear at the end of a presentation: "and then what?" In that one simple phrase, all your efforts are reduced to nothing,

There are as many marketing strategies as there are clients. However, when it comes to digital marketing, some strategies have been split between the ‘B2C’ and ‘B2B’ categories. For some reason, B2B businesses seem reluctant to use some of the B2C tactics and marketing tools, if they think about them at all. These limitations are […]

Both, actually. Digital marcom is the natural transition from physical to digital and then again to physical. Marketing communications (or marcom) professionals are experts in communicating a company’s strategy, vision and values, converting them into messages that bring exposure and lead to sales. Traditional marcom uses predominantly offline tools to increase awareness, promote a product […]

While extremely popular and a must in any marketing strategy, writing newsletters that get opened and read is extremely challenging. You have to come up with fresh ideas all the time and make sure that the topics speak your audience’s language. You have to pay attention to the call to action and click rates and […]

Do you think that announcing the death of digital marketing is outrageous? After all, only a few years ago we buried traditional marketing (print is dead, long live digital!), and talked about digital becoming mainstream. So digital indeed became mainstream, perhaps even too mainstream. We don’t mean to say that we should stop using digital […]