Employer Branding

At first glance, these might seem like an odd couple. Talent mobility is an internal issue, about shifting and switching people within the company both vertically and horizontally. Diversity, by contrast is achieved by a willingness to adopt a broadminded hiring culture.

Employer branding, which has become somewhat of an industry buzzword, especially among hi-tech companies and large enterprises, is where HR and marketing, two departments that don’t usually have much overlap, must come together and work as a team.

Recruiting skilled employees in the tech industry is no simple task. The high demand, coupled with the rate that new start-ups are being created, means that the power is in the hands of the job-seekers. There is a reason that this is an industry known for its high salaries and perks

“A good name is rather to be chosen than great riches, and loving favor rather than silver and gold” (Proverbs 22:1). The principle behind this passage is self-explanatory, and as valid today as it was when it was originally written. Today, branding is at the core of a company’s DNA, and it applies to product, […]