B2B Marketing

Through a magnifying glass you can clearly see that B2C companies do more creative than B2B companies. But the trend is changing, and the need for creative between businesses is growing. One of the most prominent tools in B2C is brand character – that illustrated or animated image that identifies with a brand, is part […]

LinkedIn ceased being just a professional network for people to post their resume and connect with peers a long time ago. Today, it is widely recognized as a powerful marketing engine. Here are some ‘veteran’ LinkedIn features you may still not be aware of that can help you market your company and services better. Keyword […]

LinkedIn today is much more than a professional platform for connecting people. It is where you establish your presence and that of your B2B business, connect with   people, and then attract them to see what you do and what you can offer them. Today’s LinkedIn is a powerful platform where decision makers can get […]

Today’s job listings are full of ads for content-marketing writers, content managers, B2B content marketing managers and similar job titles. They all look for talented writers that can research and write materials and then gather analytics. This is not by chance. Companies seem to have finally discovered the value of content for their business. B2B […]