In recent weeks, we have been witnessing impressive preparations by companies to cope with the new COVID-19 reality: remote working in quarantine surrounded by family
A killer employer brand, whether communicated internally to employees or externally to potential employees, is one that reflects the authentic experience employees have with the company as an employer.
The more we know about our competition allows us to better market our services and products,
differentiate our brand from others, and focus on what’s profitable and valuable for our business.
There is one question now one wants to hear at the end of a presentation: "and then what?" In that one simple phrase, all your efforts are reduced to nothing,
There are as many marketing strategies as there are clients. However, when it comes to digital marketing, some strategies have been split between the ‘B2C’ and ‘B2B’ categories. For some reason, B2B businesses seem reluctant to use some of the B2C tactics and marketing tools, if they think about them at all. These limitations are […]
Do you think that announcing the death of digital marketing is outrageous? After all, only a few years ago we buried traditional marketing (print is dead, long live digital!), and talked about digital becoming mainstream. So digital indeed became mainstream, perhaps even too mainstream. We don’t mean to say that we should stop using digital […]
Segoma India Turns 3 and hits the record breaking pinnacle of photographing 4000 stones daily! Three years ago, Segoma India opened their doors. It was a small branch with 3 dedicated employees and a great deal of ambition. Today, three years later, Segoma India is indeed a success, a jewel in our crown: A brand […]
Through a magnifying glass you can clearly see that B2C companies do more creative than B2B companies. But the trend is changing, and the need for creative between businesses is growing. One of the most prominent tools in B2C is brand character – that illustrated or animated image that identifies with a brand, is part […]
LinkedIn ceased being just a professional network for people to post their resume and connect with peers a long time ago. Today, it is widely recognized as a powerful marketing engine. Here are some ‘veteran’ LinkedIn features you may still not be aware of that can help you market your company and services better. Keyword […]
