Digital Marketing

There are as many marketing strategies as there are clients. However, when it comes to digital marketing, some strategies have been split between the ‘B2C’ and ‘B2B’ categories. For some reason, B2B businesses seem reluctant to use some of the B2C tactics and marketing tools, if they think about them at all. These limitations are […]

Do you think that announcing the death of digital marketing is outrageous? After all, only a few years ago we buried traditional marketing (print is dead, long live digital!), and talked about digital becoming mainstream. So digital indeed became mainstream, perhaps even too mainstream. We don’t mean to say that we should stop using digital […]

Social-media marketing enables businesses to reach more customers, have them interact with a brand and build a strong presence online. However, many companies create social pages and then fail to get people to become members, customers or advocates. All they get is a sporadic Like. To make social pages a powerful digital marketing platform, people […]

Today’s job listings are full of ads for content-marketing writers, content managers, B2B content marketing managers and similar job titles. They all look for talented writers that can research and write materials and then gather analytics. This is not by chance. Companies seem to have finally discovered the value of content for their business. B2B […]