Spoiler: you probably guessed it – AI!
Success on TikTok and Instagram comes down to consistency. It requires sticking to a posting schedule and speaking the platform’s language. But let’s be real, creating content can sometimes feel like an endless cycle, and creativity isn’t an on/off button. And don’t even get us started on trends. They move fast. If you take too long to create a video, the difference between trendy and cringey could be just a few days…
So, here are a few ways how you can use AI to boost your video content.
-
Generate Video Ideas
Staring at a blank screen, waiting for inspiration? AI can help! You can use brainstorming tools like ChatGPT, Jasper, or Copy.ai to generate video ideas based on trending topics, your niche, and audience preferences. Note that AI trend predictions often fall behind, so rather than relying on them, feed the AI real-time trends and prompt it for fresh, relevant video ideas.
-
Video Editing Tools
You’ve got the idea. You’ve filmed the content. Now comes the most time-consuming part: editing. No worries. Tools like CapCut, Descript, and Runway ML can automatically cut, edit, and enhance your videos with minimal effort. Features like auto-captions, background removal, and text-to-video are just a click away, saving you hours of work.
-
Voiceovers
Hate recording your own voice? Need a quick narration? Or maybe your English accent is not on point yet? AI-generated voiceovers can help. Platforms like ElevenLabs and Murf.ai provide realistic AI voices that sound natural and professional. You can choose from different tones, accents, and styles to match your brand.
-
AI Effects & Filters
Apps like TikTok and Instagram already offer AI-powered filters and effects, but external tools like Facetune Video and Remini AI take it to the next level. These tools can, for example, improve video quality, add cinematic effects and transitions automatically, or retouch faces and backgrounds.
-
Avatars & Animated Videos
Avatars are a game-changer for storytelling, tutorials, or branding, without even being on camera! With AI tools like Synthesia and D-ID, you can create high-quality, animated content without ever pressing record.
-
Content Scheduling
Your video is ready. It’s now time to post it and do so at the perfect time. AI-powered social media scheduling tools like Later, Buffer, and Metricool can help you find the best times to post based on engagement data, automate your posting schedule for consistency or suggest hashtags and captions to maximize reach.
Important Note
AI isn’t here to replace creativity, it’s here to amplify it! And that’s probably the most important point here. Do use AI to streamline your workflow, create more content faster, and focus on making your videos more engaging. But! Always make sure that your content stays YOURS and don’t fall into the generic trap.
