B2B Digital Marketing

Both, actually. Digital marcom is the natural transition from physical to digital and then again to physical. Marketing communications (or marcom) professionals are experts in communicating a company’s strategy, vision and values, converting them into messages that bring exposure and lead to sales. Traditional marcom uses predominantly offline tools to increase awareness, promote a product […]

While extremely popular and a must in any marketing strategy, writing newsletters that get opened and read is extremely challenging. You have to come up with fresh ideas all the time and make sure that the topics speak your audience’s language. You have to pay attention to the call to action and click rates and […]

Programmatic marketing is “the process of buying and selling media in an automated fashion”. In other words, artificial intelligence is used to decide, in real time, what ad to show, to which target audience, where and when and over which platform, that is, desktop, mobile, video, social media and even TV. According to eMarketer, “more […]

Writing a good blog post has its rules. It’s like following the recipe for your favorite cake – it has ingredients and directions that you must follow so that you get the results you want. What are the ingredients for a good blog post? The right topic and idea, of course. How do you find […]

Cohort Analysis, the New Big Data Digital Marketing The marketing world is changing. It is going through numerous transformations, which are characterized mainly by a change in the concept of focus. Today, most sophisticated marketing tactics engage less marketing channels and target more specific audiences. The days of agencies saying “give me a million dollars […]