Resources

When you’re happy with a product you just bought or a service you received you tell everybody. This is exactly the principle behind buzz marketing or viral marketing. Give your customers a quality product or service and they will tell their friends, doing your marketing for free. Ambassadors of Good Will Buzz marketing is in […]

As it furthers its credentials in the online TV and video markets, RayV Technologies is claiming to have introduced an innovative platform that revolutionises the way users view live TV and VOD content on their PCs. The news comes just weeks after RayV  announced a partnership with open cloud technology and services firm BlueSnap to bring about what […]

There is a difference between telling people about a product or service and allowing them to experience and discover their benefits. Experiential marketing is a relatively new marketing method that is rapidly gaining momentum because it manages to ‘push the right buttons’ in consumers. As a holistic concept that arouses all senses (sight, hearing, touch, […]

By nature, startups focus on product development rather than on marketing. As opposed to more established companies, however, it is the young companies that should invest their efforts in creating a business identity and awareness to their existence. Where should they start? How can they prepare and take proper action to raise capital, overcome the […]

In today’s market, the struggle to get to the next customer is becoming more and more difficult. New technologies and tools launched on a daily basis have changed the rules of the marketing game. Social networks now empower consumers, changed the relationship between enterprises and their customers, and created a new reality that is difficult […]

Xtra Mile,  a leading provider of targeted and outsourcing marketing services , has recently completed its rebranding initiative. In the last two years, the company expanded its international marketing operations, specializing in marketing solutions for startups with the emphasis of launching their operations globally. In support of these efforts, Xtra Mile decided to transform its […]

Revolutionary technology that delivers Live TV and VOD content to any platform – PC, Mac, iOS, Android and Smart TV-  in record time  RayV Technologies launched RayV Cloud TV – an innovative platform that revolutionizes the way users view Live TV and VOD content on their PCs, smartphones, tablets and connected TVs.  RayV Cloud TV […]

Open cloud technology and services firm BlueSnap has entered into a partnership with HDTV infrastructure provider RayV to bring about what they call a global, accessible and convenient online TV platform. Explaining the rationale behind the move, the two companies point to recent surveys showing fast growth in the amount of households adopting Internet-connected TV […]

CloudTV+Plus Monetizes Subscriptions for Internet Streaming for First Television Channel for Canines  Fremont, Calif. – BlueSnap, a global provider of Open Commerce technology and services that maximize revenues through recurring payment solutions, announced today that it and partner RayV, an over-the-top (OTT) solution provider specializing in the delivery of high quality Live TV and video […]

John Bryce Training, the training division of Matrix, announces the opening of a new course aimed at VPs for technology and the awarding of CCTO (Certified Chief Technology Officer) certification. The new course was developed in recent months by experts at John Bryce Training in cooperation with several VPs for technology at leading organizations in […]