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ABM (Account Based Marketing ) is a marketing strategy based on innovatively using new technologies that provide the ability to aim customized messaging to specific targeted account and business persona within this account. This enables companies to concentrate on attentive relationships with specific businesses and their relevant decision makers.

At first glance, these might seem like an odd couple. Talent mobility is an internal issue, about shifting and switching people within the company both vertically and horizontally. Diversity, by contrast is achieved by a willingness to adopt a broadminded hiring culture.

Employer branding, which has become somewhat of an industry buzzword, especially among hi-tech companies and large enterprises, is where HR and marketing, two departments that don’t usually have much overlap, must come together and work as a team.

These agencies picked a niche market or service offering in order to differentiate themselves from the 100s of thousands of other agencies out there.

Account-Based Marketing (ABM) shakes things up in digital marketing by changing the focus from thousands of anonymous leads to a handful of cherry-picked individuals. An ABM campaign has the potential of generating far more value than most online campaigns since some businesses only need a few of the right type of client to hit their yearly numbers. But a successful account based marketing campaign is no simple task, and before you embark on your such an excursion, you should make sure you're prepared.

Did you think Amazon, Ebay or even Google are carefree when it comes to recruiting? Well, they are not! The reality is that the giant global companies face as many difficulties in recruiting talent as startups or SMBs, and sometimes even more.

Recruiting skilled employees in the tech industry is no simple task. The high demand, coupled with the rate that new start-ups are being created, means that the power is in the hands of the job-seekers. There is a reason that this is an industry known for its high salaries and perks

ABM is akin to a lone archer trying to hit the bullseye on several targets, taking his time to aim each arrow so that it'll have the best chances of scoring high.

ServiceNow Company has announced an agreement to acquire Israeli mobile platform company SkyGiraffe.

The hottest recruitment marketing buzzword, the HR unique selling point, the recruitment department’s secret weapon. Whatever we choose to call it – EVP is the backbone in the employer branding process.