Resources

Employer branding is not just a strategy – it is a true courtship ritual. Targeted content, precise messaging and attractive visual elements are the foundation for a unique employer brand.

Everyone loves the idea of a journey. Whether it’s a trek across Middle Earth, a road trip throughout the American highway system, or a space flight in a galaxy far, far away, it seems we can’t get enough of quests for love, success or saving the world. What makes these stories special, is that the […]

Part of Matrix Global’s employer branding campaign included a complete makeover of the company’s offices in Bulgaria. The redesign reflects the campaign messages and the brand character we’ve created for Matrix Global, with a lovable mascot at its heart. You can see the results with your own eyes, and take a digital tour of Matrix […]

By 2016, Xtra Mile was already using an inbound methodology to help its clients in the IT, high-tech and medical sectors to attract and retain customers. However, it was using a collection of point solutions that weren’t working well together. It needed a way to integrate its activities and prove their ROI – an all-in-one […]

There is one question now one wants to hear at the end of a presentation: "and then what?" In that one simple phrase, all your efforts are reduced to nothing,

There are as many marketing strategies as there are clients. However, when it comes to digital marketing, some strategies have been split between the ‘B2C’ and ‘B2B’ categories. For some reason, B2B businesses seem reluctant to use some of the B2C tactics and marketing tools, if they think about them at all. These limitations are […]

HGST offers the only Complete Performance and Capacity Storage Portfolio Certified for use with VMware Virtual SAN.

What is public clouds? What are the advantages? Click here to discover

Both, actually. Digital marcom is the natural transition from physical to digital and then again to physical. Marketing communications (or marcom) professionals are experts in communicating a company’s strategy, vision and values, converting them into messages that bring exposure and lead to sales. Traditional marcom uses predominantly offline tools to increase awareness, promote a product […]

While extremely popular and a must in any marketing strategy, writing newsletters that get opened and read is extremely challenging. You have to come up with fresh ideas all the time and make sure that the topics speak your audience’s language. You have to pay attention to the call to action and click rates and […]