Resources

Do you think that announcing the death of digital marketing is outrageous? After all, only a few years ago we buried traditional marketing (print is dead, long live digital!), and talked about digital becoming mainstream. So digital indeed became mainstream, perhaps even too mainstream. We don’t mean to say that we should stop using digital […]

Segoma India Turns 3 and hits the record breaking pinnacle of photographing 4000 stones daily! Three years ago, Segoma India opened their doors. It was a small branch with 3 dedicated employees and a great deal of ambition. Today, three years later, Segoma India is indeed a success, a jewel in our crown: A brand […]

Programmatic marketing is “the process of buying and selling media in an automated fashion”. In other words, artificial intelligence is used to decide, in real time, what ad to show, to which target audience, where and when and over which platform, that is, desktop, mobile, video, social media and even TV. According to eMarketer, “more […]

Microsoft’s Tech Summit arrives to Tel Aviv to share Microsoft’s top professionals’ knowledge about the latest cloud trends and technologies. December 7-8, 2016. For more information click here

“A good name is rather to be chosen than great riches, and loving favor rather than silver and gold” (Proverbs 22:1). The principle behind this passage is self-explanatory, and as valid today as it was when it was originally written. Today, branding is at the core of a company’s DNA, and it applies to product, […]

For the 1st time in Israel, we invite you to a face 2 face meeting with top managers in Phillips, GE and Endymed. In a unique master class event these giants will walk you through the secrets of their success stories, using Design Thinking to create new applications in the medical and healthcare arenas worldwide!

The Design Thinking toolbox, allows you to create original solutions to deal with complex challenges, design innovative service experiences and developing a unique value proposition for your customers, which reflected as a physical infrastructure or technological tools.

Writing a good blog post has its rules. It’s like following the recipe for your favorite cake – it has ingredients and directions that you must follow so that you get the results you want. What are the ingredients for a good blog post? The right topic and idea, of course. How do you find […]

5x Faster Web Services with HGST and VMware® Virtual SAN™.

Through a magnifying glass you can clearly see that B2C companies do more creative than B2B companies. But the trend is changing, and the need for creative between businesses is growing. One of the most prominent tools in B2C is brand character – that illustrated or animated image that identifies with a brand, is part […]