Resources

Winter. There’s a storm raging outside and here, in the office, brains are storming. We are in a team meeting trying to decipher, together, what’s the right, accurate, original concept for a new campaign for one of our customers. Brainstorming is a popular technique to break barriers down and find creative, productive solutions. It is […]

As you understand from our attractive and teasing opening title, this post is about the subject line of emails or newsletters (in terms of marketing, obviously), and how you should write them to drive readers to open them. Among the millions of emails being sent daily (most of which is trash), you want to be […]

Is Personal Communications Enough to Give a Personal Feeling? Just now, as I sit to write this post, my telephone rings. On the line is a personalized voice message: “Hello, this is a special personal message for you. We have a unique offer…” For a long time now, the dominant trend in the world of […]

The fiscal year is slowly drawing to its end, and almost always there is some budget left. Investing in marketing in the last quarter of the year is very effective, as it takes advantage of your own budget while allowing your customers to take advantage of their surplus too. What Does this Mean? As a […]

For more information about BT9 Manufactures the Quasar Way please click here

The Secret of Success in Football – and in Business A minute after it’s over, we cannot let it pass by us without relating to one of the world’s biggest sports events, which fills our nights in staring, our houses with friends and our bellies with nuts. Trying to think about a marketing post on […]

What is B2B marketing and how does it differ from B2C? Let’s begin with a somewhat different interpretation that we give to the concept of B2B – B2B is: Businesspeople to Businesspeople. Why? Because, after all, what is a business relationship but a long-term relationship between specific people that happen to be engaged in professional […]

Guerilla is the opposite of a gorilla. Guerilla is small, focused, creative, original, sharp, distinct and, most of all, low cost. A gorilla is not. Guerilla marketing relies on capabilities, not on resources; on the ability to turn talent, knowledge, tricks and business intelligence into something creative. A minor but smart battle that can promote […]

For more information about Segoma’s Next Generation Diamond Display Technology please click here

It is amazing how the more technology makes strides and marketing becomes more and more digital we look for ways to go back in time, to the real (not virtual) relationship with our customers, to the encounter with those who truly know us and what we like, to the people that care for us. This […]