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Recruiting skilled employees in the tech industry is not a simple task. The high demand, coupled with the rate that new start-ups are being created, shifts the power to the hands of the job-seekers. Yet, this is not the main reason. There are many other parameters to consider & when it comes to high-tech companies, our misconceptions are often our worst enemy.

Outsourced marketing is more popular than ever. A cost-effective and practical solution, it is ideal for organizations that require broad and rich marketing expertise but do not have the resources for a full-fledged in-house team.

The key of employer-branding success lies in its KPIs. Salaries are no longer the deciding employee retention factor, with values, wellbeing, family-work balance and innovation playing a more important role. But how are these factors measured? With metrics like time to fill a position, tenure statistics, rate of positions filled, and more.

In less than a year’s time, the clock will make its way to the year 2020, and we will be faced with changes to our B2B Digital Marketing strategies. In this article we will explore together what the future might have in stores for us, it is only a couple of months away, so make sure you are as ready as you can be!

There is a new way to see what your competition is doing- Facebook Ads Library. It is true! You can now search through Facebook’s Ad Library to see a collection of ALL active adds that they are currently running.

Did the title make you look? Did it make you notice it among the tons of marketing content you’re exposed to? This is how it works with a good story; when it’s interesting and appealing, it gets the work done.

ABM is much more than a trendy marketing strategy. It’s a full-fledged methodology that revolves around quality rather than quantity. It’s not about counting leads but about concentrating your efforts on a small number of accounts that can increase your ROI.

As ambassadors, existing employees can serve as leverage for recruiting new employees by means of Friend referrals. After all, whose advice do you trust if not your best friend’s? The referral recruitment method is a win-win situation!

who should champion employer-branding efforts? Obviously, HR and marketing lead the process. But how about the company’s CEO? Can a successful EB strategy be developed without the support of the CEO?

Since time immemorial, marketing has been involved, first and foremost, with company branding. Employer branding, on the other hand, is a relatively new philosophy that deals with the company’s branding and messaging to candidates and existing employees. What should be the relationship between company branding and employer branding?