Our Blog

March 14, 2019

Account based marketing – marketing strategy

ABM, Account Based Marketing, Digital Marketing

ABM is much more than a trendy marketing strategy. It’s a full-fledged methodology that revolves around quality rather than quantity. It’s not about counting

January 3, 2019

Engaging Your CEO in Your Employer Branding Efforts

CEO, Employer Branding, EVP, Recruitment marketing

who should champion employer-branding efforts? Obviously, HR and marketing lead the process. But how about the company’s CEO? Can a successful EB strategy be

December 18, 2018

Band the Brands

Employer Branding, EVP, Recruitment marketing

Since time immemorial, marketing has been involved, first and foremost, with company branding. Employer branding, on the other hand, is a relatively new philosophy

September 25, 2018

Employer Branding for professionals

Employer Branding, EVP, Recruitment marketing

Hiring talented employees in today’s dynamic markets is one of the industry’s most challenging tasks. To recruit the best professionals, how you position your

April 30, 2018

Avoid small email mistakes that can have expensive consequences

Digital Marketing, Email Marketing

E-mail marketing mistakes seem minor but can significantly impact business performance. Below is a list of the most frequently encountered e-mail marketing mistakes. Most of

February 21, 2018

What is Account Based Marketing?

ABM, Account Based Marketing, Digital Marketing

ABM (Account Based Marketing ) is a marketing strategy based on innovatively using new technologies that provide the ability to aim customized messaging to

February 21, 2018

Talent mobility and diversity – the not so odd couple

Employer Branding, EVP, Recruitment marketing

At first glance, these might seem like an odd couple. Talent mobility is an internal issue, about shifting and switching people within the company

January 31, 2018

The duet of employer branding

Employer Branding, EVP, Recruitment marketing

Employer branding, which has become somewhat of an industry buzzword, especially among hi-tech companies and large enterprises, is where HR and marketing, two departments

December 25, 2017

Five things you must know Before Starting Your ABM Campaign

ABM, Account Based Marketing, Digital Marketing

Account-Based Marketing (ABM) shakes things up in digital marketing by changing the focus from thousands of anonymous leads to a handful of cherry-picked individuals.

November 27, 2017

Five Recruiting Myths that Prevent You from Getting the Best Employees

Employer Branding, EVP, Recruitment marketing

Recruiting skilled employees in the tech industry is no simple task. The high demand, coupled with the rate that new start-ups are being created,

Account based marketing – marketing strategy

March 14, 2019

ABM is much more than a trendy marketing strategy. It’s a full-fledged methodology that revolves around quality rather than quantity. It’s not about counting leads but about concentrating your efforts on a small number of accounts that can increase your ROI.

Engaging Your CEO in Your Employer Branding Efforts

January 3, 2019

who should champion employer-branding efforts? Obviously, HR and marketing lead the process. But how about the company’s CEO? Can a successful EB strategy be developed without the support of the CEO?

Band the Brands

December 18, 2018

Since time immemorial, marketing has been involved, first and foremost, with company branding. Employer branding, on the other hand, is a relatively new philosophy that deals with the company’s branding and messaging to candidates and existing employees. What should be the relationship between company branding and employer branding?

Employer Branding for professionals

September 25, 2018

Hiring talented employees in today’s dynamic markets is one of the industry’s most challenging tasks. To recruit the best professionals, how you position your company, product or service is key. You have to have an Employer Value Proposition (EVP) that appeals to potential employees, specialized marketing content, and most importantly, you want your existing employees to be the ones describing your culture and company environment to those potential employees and passive candidates out there.

Avoid small email mistakes that can have expensive consequences

April 30, 2018

E-mail marketing mistakes seem minor but can significantly impact business performance. Below is a list of the most frequently encountered e-mail marketing mistakes. Most of them are relatively easy to avoid, and the benefits you will gain by taking the necessary steps to do so will be far more valuable than the cost of avoidance.

What is Account Based Marketing?

February 21, 2018

ABM (Account Based Marketing ) is a marketing strategy based on innovatively using new technologies that provide the ability to aim customized messaging to specific targeted account and business persona within this account. This enables companies to concentrate on attentive relationships with specific businesses and their relevant decision makers.

Talent mobility and diversity – the not so odd couple

February 21, 2018

At first glance, these might seem like an odd couple. Talent mobility is an internal issue, about shifting and switching people within the company both vertically and horizontally. Diversity, by contrast is achieved by a willingness to adopt a broadminded hiring culture.

The duet of employer branding

January 31, 2018

Employer branding, which has become somewhat of an industry buzzword, especially among hi-tech companies and large enterprises, is where HR and marketing, two departments that don’t usually have much overlap, must come together and work as a team.

Five things you must know Before Starting Your ABM Campaign

December 25, 2017

Account-Based Marketing (ABM) shakes things up in digital marketing by changing the focus from thousands of anonymous leads to a handful of cherry-picked individuals. An ABM campaign has the potential of generating far more value than most online campaigns since some businesses only need a few of the right type of client to hit their yearly numbers. But a successful account based marketing campaign is no simple task, and before you embark on your such an excursion, you should make sure you’re prepared.

Five Recruiting Myths that Prevent You from Getting the Best Employees

November 27, 2017

Recruiting skilled employees in the tech industry is no simple task. The high demand, coupled with the rate that new start-ups are being created, means that the power is in the hands of the job-seekers. There is a reason that this is an industry known for its high salaries and perks

We tell it like it is

Account based marketing – marketing strategy

Engaging Your CEO in Your Employer Branding Efforts

Band the Brands

Employer Branding for professionals

Avoid small email mistakes that can have expensive consequences

What is Account Based Marketing?

Talent mobility and diversity – the not so odd couple

The duet of employer branding

Five things you must know Before Starting Your ABM Campaign

Five Recruiting Myths that Prevent You from Getting the Best Employees

Account based marketing – marketing strategy

Engaging Your CEO in Your Employer Branding Efforts

Band the Brands

Employer Branding for professionals

Avoid small email mistakes that can have expensive consequences

What is Account Based Marketing?

Talent mobility and diversity – the not so odd couple

The duet of employer branding

Five things you must know Before Starting Your ABM Campaign

Five Recruiting Myths that Prevent You from Getting the Best Employees

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