Our Blog

We tell it like it is

August 10, 2020

5 Marketing Automation Tips For The Lazy B2B Marketers

Dror Pic - Digital Department Manager

B2B Digital Marketing, B2B Markeing Israel, B2B Marketing Agency, Marketing Strategy

I am not going to solve all your day to day hustle in this post, but here are 5 tips that might help you get rid of some burden in your busy marketing work.

July 5, 2020

What do LinkedIn’s new retargeting features mean for B2B marketers?

Dror Pic - Digital Department Manager

B2B Digital Marketing, B2B Markeing Israel, B2B Marketing Agency, LinkedIn, Marketing Strategy

After a long beta period and eager anticipation, this week LinkedIn finally released new retargeting features on its advertising platform.

June 9, 2020

3 Ways to Refocus Your Employer Brand

Shelly Ricanati - Marketing & Employer Branding Manager

3 Things You Can Do to Strengthen Your Employer Brand During The Pandemic

May 18, 2020

Corporate Social Responsibility (CSR) – Now More than Ever

Omer Chen - Marcom & Employer Branding Manager

B2B Digital Marketing, B2B Markeing Israel, B2B Marketing, Corporate social responsibility, Corporate social responsibility (CSR), CSR, CSR, Employer Branding, marketing agency, sustainability

In this ever-changing environment, companies are expected to be transparent, ethical and responsible towards their stakeholders

April 16, 2020

Social Responsibility on Steroids: Impactful Case Studies

Omer Chen - Marcom & Employer Branding Manager

B2B Digital Marketing, B2B Markeing Israel, Corporate social responsibility, CSR, sustainability

The global Corona crisis has drastically changed every single aspect of our lives

April 13, 2020

How to become a videoconference Rockstar

Ron Newmark - Marcom & Employer Branding Manager

B2B Marketing, Employer Branding, marketing agency

The Coronavirus and resulting global crisis have completely changed the way we work and live.

April 8, 2020

I See Your True Colors – Remote Employer Branding

Shelly Ricanati - Marketing & Employer Branding Manager

B2B Marketing, Employer Branding, marketing agency

In recent weeks, we have been witnessing impressive preparations by companies to cope with the new COVID-19 reality: remote working in quarantine surrounded by family

April 5, 2020

An engaging employee experience shapes a killer employer brand

Shelly Ricanati - Marketing & Employer Branding Manager

B2B Marketing, Employer Branding, marketing agency

A killer employer brand, whether communicated internally to employees or externally to potential employees, is one that reflects the authentic experience employees have with the company as an employer.

February 27, 2020

Know your enemy – How to spy on your competitions paid ads

Dror Pic - Digital Department Manager

B2B Digital Marketing, B2B Markeing Israel, B2B Marketing, marketing agency, Marketing Strategy

The more we know about our competition allows us to better market our services and products, differentiate our brand from others, and focus on what’s profitable and valuable for our business.